Consumer behavior (study case) - Marketing homework help
Answer the questions at the end of the story. You may use references to help you illustrate in more detail your thoughts but I mostly want to see what you personally think are the correct answers. Use APA 7 Format for your submission and always list your references if any.INS069 El Castillo: The Eco-Fairy Castle 04/2013-5583 This case was written by Professor Jonathan Story, Emeritus Professor of International Political Economy at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Additional material about INSEAD case studies (e.g., videos, spreadsheets, links) can be accessed at cases.insead.edu. Copyright © 2009 INSEAD-Rensselaer COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER. For the exclusive use of A. Torres, 2020. This document is authorized for use only by Angie Torres in MAR5505 taught by Christos Christou, Florida National University from Sep 2020 to Oct 2020. Copyright © 2009 INSEAD-Rensselaer 1 04/2013-5583 Nestled in the verdant hills of Cordoba, Argentina, El Castillo Hotel Resort Spa evokes the kind of environment children conjure up from the fairy tales they hear – knights engaged in battle defending the castle, the hills below filled with imaginary foes, towering porticos, imposing towers – everything a fairytale castle should be. Its setting in Valle Hermoso reinforces the ideal; the valley runs between Sierra Chica and the Gaspar and Achala peaks, lined with endless rivers meandering through extensive forests of indigenous vegetation. Exhibit 1 El Castillo Even the surrounding town seems to invite comparisons to a fairy tale. The province in which it is located, Cordoba, is known by several names, including La Docta (The Learned) for its many universities, and Ciudad de las Campanas (City of Bells), a reference to the melodious chimes of its numerous churches, both Franciscan and Dominican.1 The city of Cordoba features a mix of colonial architecture and modern buildings, with green spaces such as the Parque Sarmiento, designed at the end of the nineteenth century. Yet the story of how El Castillo came into being is both more and less than a fairy tale, and the challenge to live “happily ever after” has been rather more complicated in the real world of international and ecological tourism. 1 Welcome Argentina, http://www.welcomeargentina.com/cordoba/index_i.html For the exclusive use of A. Torres, 2020. This document is authorized for use only by Angie Torres in MAR5505 taught by Christos Christou, Florida National University from Sep 2020 to Oct 2020. Copyright © 2009 INSEAD-Rensselaer 2 04/2013-5583 History of the Hotel, History of Argentina Built in 1870 as the main house of Las Playas, what was then a typical Argentinean ranch, El Castillo had several incarnations before being dedicated to the tourism industry. Don José Ferrarini, an Italian immigrant, bought the ranch around the turn of the century
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